Performance marketing optimisation SaaS

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Highlights

  • Initially focused on defining the pricing for a new SaaS from an established company, but then

  • …while analysing sample datasets and pre-launch customer development feedback, I identified fundamental problems with the product, the commercial model and the addressable market

  • I defined the problems as insoluble and recommended that development should stop at v1.0

  • Accurately forecasted the product would fail to achieve even worst-case-scenario internal revenue projections

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