Pricing, revenue & product strategy project for venture-backed SaaS company which automates and streamlines much of the work involved in administering class actions, volume claims and mass torts. The software is used by some of the best-known law firms in US, UK and Australia. The company also operates a third party litigation funding marketplace which makes it easier for law firms to work with funders, and for funders to identify fundable cases.

The client is a global D2C book publisher.

The challenges were:

1. How to raise average revenue per order

2. How to identify high-margin product development opportunities in personalised or customisable propositions which could be instrumental in increasing average revenue per order

3. Identifying opportunities to improve the rate of return/repeat transactions.