SaaS for automating class actions, volume claims, and mass torts. Used by top law firms in UK, US and Australia.

Highlights

The client is a venture-backed SaaS company which automates and streamlines much of the work involved in administering class actions, volume claims and mass torts. The software is used by some of the best-known law firms in US, UK and Australia. The company also operates a third party litigation funding marketplace which makes it easier for law firms to work with funders, and for funders to identify fundable cases.

Highlights of the engagement included:

• Planned and implemented an extensive customer development program with lawyers, with the objectives of understanding customer perceptions of class action administration problems, priorities, and willingness to pay for an automation solution;

• Undertook a large customer development program with third party funders, ATE insurers, funding brokers and lawyers, with the objectives of understanding the points of friction in third party funding deal-making, how those problems are perceived by different stakeholders, and potential solutions;

• Proposed detailed improvements to the pricing structure and revenue strategy;

• Identified the benefits of both propositions which matter most to target customers, and which matter less;

• Identified how customers and potential customers value the benefits provided by the propositions;

• Defined customer segmentation, based on differing customer requirements and contexts;

• Identified risks and other challenges which could affect growth, and proposed mitigations;

• Recommended actions, product development, and business model changes that the company should not undertake, and explained the rationale;

• Advised on prioritisation and sequencing of product development;

• Undertook detailed internal stakeholder development;

• Attended sales pitches, internal stakeholder meetings and Board meetings.