SaaS which increases the efficiency & efficacy of online advertising campaigns, while enabling more granular attribution and conversion tracking.

Pricing, revenue & product strategy project for venture-backed SaaS company which automates and streamlines much of the work involved in administering class actions, volume claims and mass torts. The software is used by some of the best-known law firms in US, UK and Australia. The company also operates a third party litigation funding marketplace which makes it easier for law firms to work with funders, and for funders to identify fundable cases.